Books
Step into the fascinating world of human decision-making, intuition, and the surprising power of simple rules. Gerd Gigerenzer’s books open the door to understanding how we make choices - whether in everyday life, business, or other uncertain situations.
With a blend of science, storytelling, and practical insight, Gigerenzer challenges common assumptions about rationality and shows why relying on intuition and “fast and frugal” thinking can often lead to smarter outcomes.
Here you’ll find his most influential works, each offering fresh perspectives on how we think, decide, and navigate complexity. Whether you’re new to his ideas or a longtime reader, these books will inspire you to see decision-making in a new light.
“Intellectually challenging, thought-provoking, and at bottom optimistic about ways that companies and leaders can improve their decision-making by abandoning the illusion of certainty that too often holds sway, Smart Management seems likely to be the most distinctive take on business decisions you’ve read recently.”
-Civil Engineering
“Since time immemorial, humans have created impressive new technologies that they have not always used wisely. To reap the many benefits of digital technology, we need the insight and courage to remain smart in a smart world. This is the time not to lean back and relax but to keep your eyes open and stay in charge.”
-Gerd Gigerenzer, How to Stay Smart in a Smart World
“An intuition is neither caprice nor a sixth sense but a form of unconscious intelligence.”
-Gerd Gigerenzer, Risk Savvy: How to Make Good Decisions
“Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life”
— Sunday Times
“If we want to have responsible citizens, we must teach them three things: reading, writing, and statistical thinking.”
— Gerd Gigerenzer
“One is forced to assume that ordinary people have the computational capabilities and statistical software of econometricians.”
— Gerd Gigerenzer, Bounded Rationality - The Adaptive Toolbox
